Resistance in Murals: Critical Discourse Analysis of the Local Movement in Rejecting the Establishment of a Cement Factory in Rembang

This research examines the discourse on rejecting establishment of Semen Indonesia factory in Rembang. Taking murals Tegaldowo Village, Rembang, as object study, this study discussed production knowledge about rejection and power relations such conflict over establishment. applies a visual analysis model developed by Gillian Rose, which includes several essential elements text: key themes, justification strategies their effects, contradictions, positions subjects, location time production. finds that movement against cement factory, addition to going through legal channels, was carried out cultural media, including forming discourses strengthened rejection. The for refusing is generally based both traditional modern ecological discourses. subjects presented text represent polarization interests groups within local communities, between are pro contra construction well justifying causes polarization.